Who We Are
SGH is the brainchild of Saba Gul Hasan, an M.Phil graduate in Food Sciences & Human Nutrition, which soon found it’s cofounder in a graphic designer turned artisan agriculturalist, Umar.
This free spirited couple run SGH today with a passion for natural, unadulterated health and wellness products which reflect their deep rooted urge to live as organically a life they can build, for themselves and for others. With a passion ranging from medicinal herbs and alternative therapies, to animal rearing and green living, they welcome you to discover life through their lens, via SGH, because it’s all about being health-wise.
Our Work Ethic
Honest Products
We innovate products which we consume ourselves, keeping in mind your and your family's health & wellbeing
No Added Sugars
We don't add cane sugar to our products except for kombucha because our mother SCOBYs stay alive on it!
Locally Sourced
All our raw material comes from farmers all over Pakistan, supporting their livelihood and families.
Free Thinkers
We see things from a fresh perspective and that is why we constantly update, improve and work on our products and services.
Small Scale & Authentic
We love nature & being kind to the earth, that’s why our family run business always considers quality over quantity, limited yet honestly real.
Traceability
All our raw materials can be traced back to their origin, unadulterated and natural, just like all food should be!
Get To Know The Founders
About The Founder
She founded SGH out of a desperate need to set the record straight. With a handful of clients, her practice eventually grew from nutrition services to designing products. She dived into gluten free baking for a client who had a wheat allergy and needed a birthday cake. Searching for more answers, she visited a farmer’s market where she came across Organic Culture’s stall,selling gluten free baked goods. Their delectable apple pie and a conversation with the owner, Umar, inspired her to seek help in transforming her terrace into a terrace garden. This chance encounter introduced her to the world of medicinal herbs, organic growing and of course her future husband.
About The Co-Founder
After 4 years of learning, experimenting and constant growth he started a small venture called Organic Culture. From gluten free edibles and herb infused oils, it gathered a community of similar minds and a family of passionate people who believed in Umar’s vision. In 2014, his work and a moment of pure serendipity brought him face to face with his future wife who was on the verge of starting her very own venture.
SGH Ideology
SGH’s foundations stand on the ideology of being close to nature, reconnecting with the earth and living in harmony with the ecosystem. We believe, disconnection and separation from nature gives rise to psychological and physiological complications which eventually pile up so high so as to make us forget, the cure is in the earth.
One of the moral principles the founders of SGH stand by is, FAIR TRADE. We have a bond with the food we produce and the many farmers who stand with us. It looks us years to look for the right ingredients, talk to producers and farmers who were practicing small scale farming and never sourced from those who produced commercially, thus always keeping the quality and nutrients of these ingredients intact. Fair trade, also means our trade with these farmers is on the price and wages they decide so it is beneficial for them and their families. Purchasing from us means we buy more raw material from these amazing people and it also means you are playing a vital role in supporting the farmers of Pakistan.
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