Who We Are
SGH is the brainchild of Saba Gul Hasan, an M.Phil graduate in Food Sciences & Human Nutrition, which soon found it’s cofounder in a graphic designer turned artisan agriculturalist, Umar.
This free spirited couple run SGH today with a passion for natural, unadulterated health and wellness products which reflect their deep rooted urge to live as organically a life they can build, for themselves and for others. With a passion ranging from medicinal herbs and alternative therapies, to animal rearing and green living, they welcome you to discover life through their lens, via SGH, because it’s all about being health-wise.
Get To Know The Founders
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About The Founder
She founded SGH out of a desperate need to set the record straight. With a handful of clients, her practice eventually grew from nutrition services to designing products. She dived into gluten free baking for a client who had a wheat allergy and needed a birthday cake. Searching for more answers, she visited a farmer’s market where she came across Organic Culture’s stall,selling gluten free baked goods. Their delectable apple pie and a conversation with the owner, Umar, inspired her to seek help in transforming her terrace into a terrace garden. This chance encounter introduced her to the world of medicinal herbs, organic growing and of course her future husband.
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About The Co-Founder
After 4 years of learning, experimenting and constant growth he started a small venture called Organic Culture. From gluten free edibles and herb infused oils, it gathered a community of similar minds and a family of passionate people who believed in Umar’s vision. In 2014, his work and a moment of pure serendipity brought him face to face with his future wife who was on the verge of starting her very own venture.
SGH Ideology
SGH’s foundations stand on the ideology of being close to nature, reconnecting with the earth and living in harmony with the ecosystem. We believe, disconnection and separation from nature gives rise to psychological and physiological complications which eventually pile up so high so as to make us forget, the cure is in the earth.
One of the moral principles the founders of SGH stand by is, FAIR TRADE. We have a bond with the food we produce and the many farmers who stand with us. It looks us years to look for the right ingredients, talk to producers and farmers who were practicing small scale farming and never sourced from those who produced commercially, thus always keeping the quality and nutrients of these ingredients intact. Fair trade, also means our trade with these farmers is on the price and wages they decide so it is beneficial for them and their families. Purchasing from us means we buy more raw material from these amazing people and it also means you are playing a vital role in supporting the farmers of Pakistan.
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What People Are Saying
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My favorite peanut butter ever. Mornings, late night snacks or whenever you feel like it. Guilt free and yet yummy.
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Great learning experience.Worth it.Really enjoyed it.Looking forward to attend more of their workshops,in the near future.InshaAllah.😊
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Best granola in town!
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Saba’s is a very professional yet friendly lady. Its always a pleasure to talk your heart out with her. She makes you feel very comfortable so you could easily open up to her and discuss whatever’s bothering you. I’ve had some counselling sessions with her, and I’ve tried her SGH products too, they are delicious and healthy. A double thumbs up from my side!!
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Let’s stop for a moment, Just think, what’s most important to you ? You off-course. At SGH the experts know this and I have found their advice useful & practical for maintaining a Healthy Lifestyle. I highly recommend you to visit them soon.
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I took the SGH 30 day skin and hair challenge. I have oily skin and had a lot of acne. After completing the challenge, my acne and Skin texture has improved. My hair were a little frizzy and dull. After apply the kefir mask, the hair texture have improved. They are a lot softer. I highly recommend the milk kefir mask.
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Saba is friendly and very professional in her field. She is someone who truly understands everything about eating disorders and nutrition. I have tried almost all the SGH products and I absolutely love all of them especially peanut butter and granola. After trying endless different brands, I have finally found a product that makes each morning special. Big thumbs up for the tasteful products. Will buy again for sure.
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SGH is my favourite everyday breakfast Granola. Made of premium ingredients. Saba has truly made an amazing mix. A must have 👍🏼
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So professional and so friendly! Love her products! Especially the organic peanut butter! Keep it up Saba!
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Love their Granola. Enjoyed their Moringa tea.
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Absolutely loving the Granola! Great munch on the go! Great addition to breakfast or any other meal!
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I would recommend it anyone whose looking for a healthy organic life style to get a diet designed by Saba Gul Hasan. Ever since I’ve started following her diet plan and added SGH products to my diet, I’ve seen a huge change in me life. Now dealing with my Pilates career has become much easier. I feel more active and energetic. P.s: SGH peanut butter is my favourite. It has no added sugar instead is replaced by organic honey. I normally have it in my protein shake right workouts :).
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I ordered your cinnavanilla Granola , it tastes just awesome and I loved its crunchiness n nutty vanilla flavor a lot . keep it up
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I bought flax flour biscuits last month from food festival at fortress square mall, it was a great experience for me to enjoy those bites that would fill you when taken only two of them in extreme hunger with a slight naturally sweet taste and they stood fresh in regrigerator for one month almost. I must say her products are best for weight and nutrition concious ppl like me,,,, who loves sweets but want to maintain cravings without having bad calories..keep growing!!
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Well its a great effort to promote healthy lifestyle in this era, where we are surrounded by processed food. Your post on Facebook our very informative but I feel a little more visually attractive post would help you grab consumers attention. You should start supplying organic vegetables and fruits within DHA and you should also make some organic beauty cosmetics for the younger generation thats more affordable and healthier for there skins.
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“People dig their graves with their teeth.” Saba Gul, her vision, her mission, her belief that all we need to save ourselves and our next generation. She is professional, committed and girl of her word who is going to save you with organic food that she is growing by herself. Consult her to live healthier. 🙂
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We need initiatives and guidance such as these, times have become so artificial it scares to put a morsel in our mouths without knowing what it is. Every day contributes to our bad sluggish routine more or less. People like Saba and organizations such as SGH are definitely a step towards a more healthier and aware lifestyle. We all need a push every now and then!
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Well I might not have tried their programs or products but believe me I’ve met the lady (Saba) who is running this and believe me she knows what she is doing and I can tell you hands down that her products and services are top notch !
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You are doing a good job spreading knowledge about so many thing which is beneficial for all of us. Thank you. Just i have a question where can i get Liposomal Vitamin C in Pakistan, some said it’s intra cellular Vitamin C , which brand is available do you know ?
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I attended the Career Training Program, and I just wanted to commend Saba on her level of professionalism and her immense attention to detail. She tailors the program to your requirements, while improving your resume & interview skills. It was a pleasant experience with Saba and I wish her all the best for all future endeavours.
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