A word about us

SGH is the brainchild of Saba Gul Hasan, an M.Phil graduate in Food Sciences & Human Nutrition, which soon found it’s cofounder in a graphic designer turned artisan agriculturalist, Umar. This free spirited couple run SGH today with a passion for natural, unadulterated health and wellness products which reflect their deep rooted urge to live as organically a life they can build, for themselves and for others. With a passion ranging from medicinal herbs and alternative therapies, to animal rearing and green living, they welcome you to discover life through their lens, via SGH, because it’s all about being health-wise.

Get To Know The Founders

Founder Image

Saba Gul Hasan

Founder

Saba Gul Hasan holds a passionate belief about being mindful about our bodies by keeping in touch with nature. Her quest for real nutrition over a span of 10 years is filled with experiences that have shaped her today. She always has felt her M.Phil. degree in Food Sciences and Human Nutrition gave her an amazing starting point but the numerous opportunities that shaped her understanding of our body’s connection with food, have been true teachers. Passionate about sports nutrition she worked at various fitness studios; curious about medical nutrition she practiced as a dietitian in hospitals, eventually finding her true calling in her very own venture.
She founded SGH out of a desperate need to set the record straight. With a handful of clients, her practice eventually grew from nutrition services to designing products. She dived into gluten free baking for a client who had a wheat allergy and needed a birthday cake. Searching for more answers, she visited a farmer’s market where she came across Organic Culture’s stall,selling gluten free baked goods. Their delectable apple pie and a conversation with the owner, Umar, inspired her to seek help in transforming her terrace into a terrace garden. This chance encounter introduced her to the world of medicinal herbs, organic growing and of course her future husband.

Co-Founder Image

Muhammad Umar Khan

Co-Founder

Muhammad Umar Khan stepped out of the corporate world in 2009 purely out of desperate need to find a deeper meaning to life. He started reconnecting with his ancestral roots in agriculture and initially started with just a handful of tomato plants. Studying them closely made him edge towards exploring fresh horizons. He soon branched out into organic urban farming, growing culinary and medicinal herbs along with salad plants in more than 400 pots on his 2000 sq.ft rooftop in Lahore. Almost 80% of those plants were grown from heirloom USDA organic seeds, containing varieties not native to Pakistan. 

After 4 years of learning, experimenting and constant growth he started a small venture called Organic Culture. From gluten free edibles and herb infused oils, it gathered a community of similar minds and a family of passionate people who believed in Umar’s vision.  In 2014, his work and a moment of pure serendipity brought him face to face with his future wife who was on the verge of starting her very own venture.

Founder Image

Saba Gul Hasan

Founder

Saba Gul Hasan holds a passionate belief about being mindful about our bodies by keeping in touch with nature. Her quest for real nutrition over a span of 10 years is filled with experiences that have shaped her today. She always has felt her M.Phil. degree in Food Sciences and Human Nutrition gave her an amazing starting point but the numerous opportunities that shaped her understanding of our body’s connection with food, have been true teachers. Passionate about sports nutrition she worked at various fitness studios; curious about medical nutrition she practiced as a dietitian in hospitals, eventually finding her true calling in her very own venture.
She founded SGH out of a desperate need to set the record straight. With a handful of clients, her practice eventually grew from nutrition services to designing products. She dived into gluten free baking for a client who had a wheat allergy and needed a birthday cake. Searching for more answers, she visited a farmer’s market where she came across Organic Culture’s stall,selling gluten free baked goods. Their delectable apple pie and a conversation with the owner, Umar, inspired her to seek help in transforming her terrace into a terrace garden. This chance encounter introduced her to the world of medicinal herbs, organic growing and of course her future husband.

Co-Founder Image

Muhammad Umar Khan

Co-Founder

Muhammad Umar Khan stepped out of the corporate world in 2009 purely out of desperate need to find a deeper meaning to life. He started reconnecting with his ancestral roots in agriculture and initially started with just a handful of tomato plants. Studying them closely made him edge towards exploring fresh horizons. He soon branched out into organic urban farming, growing culinary and medicinal herbs along with salad plants in more than 400 pots on his 2000 sq.ft rooftop in Lahore. Almost 80% of those plants were grown from heirloom USDA organic seeds, containing varieties not native to Pakistan. 

After 4 years of learning, experimenting and constant growth he started a small venture called Organic Culture. From gluten free edibles and herb infused oils, it gathered a community of similar minds and a family of passionate people who believed in Umar’s vision.  In 2014, his work and a moment of pure serendipity brought him face to face with his future wife who was on the verge of starting her very own venture.

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